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Reach Revenue Goals With GeoMarketing

Communication Service Providers (CSPs) face revenue growth challenges, including declining Average Revenue Per Unit (ARPU). GeoMarketing from NETSCOUT provides a way to meet these challenges.

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Our GeoMarketing using the Automated Analytics RAN Machine Learning Precision Module utilizes new algorithms and Artificial Intelligence/Machine Learning (AI/ML) to significantly enhance subscriber geolocation accuracy with 40% greater precision, including indoors. It provides opportunities to increase top-line revenue through subscriber location-based services that can increase ARPU without the need for Global Positioning Signal (GPS).