A Poet’s Guide to Digital Transformation

Can service providers really ever go too far?

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“Only those who will risk going too far can possibly find out how far one can go.”

Although T.S. Eliot originally penned these words as a preface for Harry Crosby’s 1931 poetry collection “Transit of Venus,” the essence aptly captures the current state of telecommunications at the technological crossroads.

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On the never-ending digital transformation highway, communications service providers (CSPs) continue to face many challenges as they work to deliver a true omnichannel experience. These challenges include network upgrades, cloudification, and the artificial intelligence (AI)/automation movement.

  • Network upgrades: CSPs continue to invest heavily in making their networks faster and more reliable. With 5G population coverage reaching global saturation, high-speed connectivity for consumers and businesses will be the standard.
  • Cloud solutions: With the shift to cloud computing and operations, CSPs will be able to scale, reduce expenses, and increase their agility in the marketplace.
  • AI and automation: From handling customer questions to managing networks, AI will enable more personalized interactions with customers and streamline day-to-day operational tasks.

From a customer perspective, end users are more than ready to take advantage of the benefits provided by evolving cloud-based solutions. They are demanding more value, better service, and increased flexibility and asking for it now. With so many competitive options available, subscribers may not be willing to wait for their provider to catch up.

Fortunately, you can secure a digital battlefield advantage with a business assurance solution that provides the insights needed to accelerate and innovate networks and services.

To ensure digital transformation success, NETSCOUT offers an express lane for service providers looking to plan, deliver, integrate, test, and deploy new services and applications.

Business Assurance Is the Key to Digital Service Delivery Success

At its most basic level, digital transformation aims to stay relevant with current and potential customers by offering compelling, valuable services across all channels. For CSPs looking to differentiate themselves from the competition, focusing on flawless service delivery begins with a powerful combination of service assurance, cybersecurity, and business intelligence.

NETSCOUT delivers a combined business assurance offering with an integrated approach that provides the visibility, security, performance, usage, and experience insights needed to deliver uninterrupted, automated, and omnichannel cloud-based services to end users.

Span the Entire Service Delivery Environment with Seamless End-to-End Visibility

At the heart of the business assurance solution, NETSCOUT’s nGeniusONE provides seamless visibility to IP traffic flowing across the entire service delivery chain. When paired with NETSCOUT’s InfiniStreamNG, the solution extends to deliver same-level visibility within cloud-based infrastructures and unmatched deployment flexibility to meet budgetary obligations.

Bolster Cloud-based Service Security with Proven Threat Detection and Mitigation Solutions

Because NETSCOUT also understands the importance of cybersecurity when resources are transitioned to the cloud, threat detection, and mitigation concerns are met proactively with adjacent security capabilities, including distributed denial-of-service (DDoS) attack and advanced persistent threat (APT) protection for ongoing detection and diagnosis of security threats.

Leverage Smart Data for Actionable Business Insights

NETSCOUT’s patented Adaptive Service Intelligence (ASI) technology efficiently analyzes packet data in real time to derive timely and valuable business intelligence that can be shared across the organization for more informed decision-making.

  • Empower proactive, real-time network and service performance monitoring.
  • Support efficient service triage and accelerate identification and resolution of issues.

ASI Smart Data is scalable and multidimensional and can be exported into third-party applications for insights into network and service assurance applications, subscriber analytics, big data analytics, customer experience management, and cybersecurity. With ASI, cost-effective, high-performance digital service delivery is possible.

Engage with Experts to Address Unique Business Objectives

NETSCOUT further empowers digital transformation teams with professional guidance for efficiently using enriched data sources to improve customer experience and gain lucrative insights into usage behavior.

Learn more about NETSCOUT cloud visibility solutions for service providers at the crossroads of their digital transformation journey.