Heather Broughton

Heather Broughton

AVP, Product Marketing

LinkedIn

Heather Broughton

AVP, Product Marketing

LinkedIn

Heather Broughton is the AVP of Product Marketing at NETSCOUT, where she leads a team of seasoned enterprise and service provider industry experts focused on empowering global telecommunications and enterprise customers. Her team develops strategic messaging that highlights NETSCOUT’s strengths and helps customers solve complex network challenges, accelerate service rollouts, and operate with confidence.

With over 20 years of experience in telecom—including roles at Verizon/MCI—Heather has held leadership positions in both product marketing and product management. She has overseen the planning, development, and launch of service provider monitoring solutions, managing product portfolios exceeding $200 million in value.

Heather holds a degree in Business Analysis and Research with an emphasis in Management Information Systems from Texas A&M University. Being an Aggie—with Aggie parents and Aggie children—is one of her proudest accomplishments.

Professionally, Heather is passionate about emerging technologies and how enterprises and carriers are adapting to rapid change. She’s known for her enthusiasm when discovering a new KPI and thrives on translating technical innovation into meaningful customer outcomes.

Man with glasses hand on chin looking at data on screen
/ Heather Broughton

Smart Data: The Super Fuel Driving Next-Gen Observability

In today’s hyperconnected world, digital performance, reliability, and security are inseparable from business success. As systems grow more complex and organizations become more...

  • AIOps
  • Enterprise
  • Service Provider
man at keyboard sitting behind a wall of computer monitors looking at data
/ Heather Broughton

More Data Does Not Always Equate to Better Business Visibility

The world’s voracious appetite for data is showing no signs of letting up. According to recent reports, the “volume of data created, captured, copied, and consumed worldwide is...

  • AIOps
  • Enterprise
  • Executive
Woman thinking
/ Heather Broughton

The Transformative Power of ‘Thinking’ AI and the Implications for Business

Artificial intelligence (AI) continues to get more intelligent, which holds the potential for reshaping how businesses operate. The next generation of innovation involves agentic...

  • AIOps
People doing Q&A at a conference
/ Heather Broughton

Innovation, Visibility, and the Future of Cable: Highlights from SCTE TechExpo25

SCTE TechExpo25 brought together the brightest minds in broadband and telecommunications to explore the future of connectivity. From artificial intelligence (AI)-driven automation...

  • AIOps
  • Service Provider
Telecom Networks Heal Thyself
/ Heather Broughton

Telecom Networks Heal Thyself…with AI!

What happens when you put a bunch of overachieving network engineers in a room and hand them an intractable problem: Can an artificial intelligence (AI)-driven self-healing...

  • Service Provider
Skyscrapers at night
/ Heather Broughton

Widespread Private 5G: Wherefore Art Thou?

You don’t need a Shakespearean soliloquy to recognize that private 5G hasn’t quite lived up to its deployment hype. On the other hand, adoption has been accelerating, driven by...

  • Service Provider