Light Reading Webinar: Mobile Customer Intelligence and Analytics
Berge Ayvazian, Senior Consultant, Heavy Reading
Kurt Johnson, Senior Director, National Systems, Applications and Analytics, U.S. Cellular
Mobile operators are gaining access to intelligence at the device and application level. This intelligence is designed to help reduce the cost of customer care and enhance the mobile broadband user experience. The combination of user-centric mobile intelligence software and powerful analytics programs is providing mobile operators with new visibility into real-time service behavior, granular application-specific metrics, and end-to-end network performance from the user device to the cell tower in the RAN and the packet core.
This webinar is designed to drive awareness and build consensus on best practices for real-time user-centric analytics and multi-dimensional intelligence. Together, analytics and intelligence help proactively manage and improve the 3G and 4G mobile broadband user experiences.