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Mobile Operator Services
OverviewMobile DataIMSMobile VideoTriple PlayConverged VoIPCore IP
Mobile operators are under intense competitive pressure to introduce new, rich media services, smart phones and other devices. Retaining existing subscribers and attracting new subscribers is closely tied to new service introduction, service velocity and quality of services offered.

2.5G, 3G and 4G mobile systems using GPRS, HSPA, CDMA2000 1xEVDO, LTE have advanced the mobile operator’s capability to offer mobile broadband, IMS based services and multimedia services while simplifying operations. The all-IP evolution of 3G and 4G systems helps operators to quickly introduce new content-rich, IP video, voice, data IMS services and non-IMS services.

Mobile operators are under intense competitive pressure to introduce new, rich media services, smart phones and other devices. Retaining existing subscribers and attracting new subscribers is closely tied to new service introduction, service velocity and quality of services offered.

2.5G, 3G and 4G mobile systems using GPRS, HSPA, CDMA2000 1xEVDO, LTE have advanced the mobile operator’s capability to offer mobile broadband, IMS based services and multimedia services while simplifying operations. The all-IP evolution of 3G and 4G systems helps operators to quickly introduce new content-rich, IP video, voice, data IMS services and non-IMS services.

Harness Mobile Data Growth to Increase ARPU

Mobile operators continue to experience explosive growth in mobile data traffic over their 2.5G and 3G networks. The adoption of new smart phones, rich media devices and flat-rate pricing has accelerated the use and consumption of bandwidth intensive IP data services.

The dramatic increase in use of rich media, IP-centric mobile broadband data services and smart phones has significantly increased the number of IP data sessions within the mobile operator’s core and radio-access network. Efficient troubleshooting of service quality amid this explosive growth in data traffic volume is a monumental undertaking.

The nGenius® Service Assurance Solution provides end-to-end user plane and control plane traffic visibility and detailed insight into IP services, networks and subscribers. The always-on, unified, real-time visibility of applications, services, network and users mitigate the challenges of offering mobile data services while supporting the increased user demand and network impact from mobile data, voice and video services.

Deliver IMS Services with Confidence

Mobile operators facing immense pressure to enhance ARPU and reduce operational expenses are consolidating on IP and IP Multimedia Subsystem (IMS) to cost-effectively deliver current and next-generation services. IMS addresses the operator’s need to deliver current generation and next-generation interactive and interoperable IP-based multimedia (voice, video, and data) services over a flexible IP architecture. Additionally, IMS provides the unprecedented capability of combining services from circuit-switched and packet-switched domains in the same session and for sessions to be dynamically modified.

IMS deployments can get quite complex with support for legacy network nodes in addition to new IMS functions, interfaces and new protocols. IMS deployments require more complex correlation with significantly more monitoring points and interfaces to monitor the message intensive, complex call correlation, and necessitating full visibility into the control plane and user plane traffic. As IMS evolves to be the bridge between circuit-switched service domain to IP and Voice over IP (VoIP)-based service domains, deep insight and visibility into IMS services between the domains becomes critical to introducing, deploying, troubleshooting, monitoring, and enforcing service quality.

The nGenius® Service Assurance solution provides end-to-end user plane and control plane traffic visibility and detailed insight into IMS services, networks and protocols. The added visibility and insight to IMS-specific traffic, services, applications and subscribers help to ease the challenges of IMS service roll-out activities while supporting the increased user demand and network impact from data, voice and video services.

Boldly Offer Mobile Video

The ubiquitous availability of IP-centric video content and applications for entertainment, navigation, collaboration, sports and gaming continues to fuel the demand for mobile video services. This demand for mobile video services continues to create numerous revenue opportunities. Mobile operators with IP-centric 2.5G and 3G networks can successfully expand current service offering to provide content rich premium video services.

Ensuring high quality user experience is paramount to the success of mobile video services. Broadcast television networks (NBC, ABC), content hosting providers (YouTube, Hulu), sports networks (ESPN) as well as consumer electronics manufacturers like Apple, Nokia, Sony all have launched video services that allow consumers to download video content to their iPhone or smart phones. High quality of video service must be assured both at the content delivery interface and to all subscribers.

The nGenius® Service Assurance Solution provides a unified view and detailed insight into core IP services, IP service enablers for delivering video services. nGenius provides proactive monitoring, early warning of core IP services and critical IP service enablers such as IP multicast that are instrumental to successful video service delivery. The always-on, real-time visibility of IP applications, services, network and subscribers mitigates the challenge of offering scalable mobile services while supporting the increased user demand and network impact from IP-based mobile video services.

The nGenius® Service Assurance Solution provides end-to-end user plane and control plane traffic visibility and detailed insight into VoIP services, networks and subscribers.

Converged VoIP services empower mobile operators to offer additional voice services to minimize subscriber churn and to expand voice services revenues. Using converged VoIP, 2G, 2.5G and 3G mobile operators can successfully expand their current footprint to provide voice services over fixed networks, DSL, cable, fiber broadband networks, and other wireless systems, such as Wi-Fi and WiMAX. Converged VoIP provides a convenient, everywhere-you-go service for customers who travel internationally, outside traditional coverage areas,  and inferior coverage areas.

Monitoring voice services during hand-off to circuit, VoIP and mobile domains is critical to ensuring the delivery of high quality converged VoIP services. Providing VoIP traffic visibility at key interfaces gives mobile operators troubleshooting, reporting and analysis capabilities.

Quality of Service (QoS) is a major concern for mobile operators during roaming over partner networks and over non-mobile networks. Mobile operators need voice quality and the key performance indicators (KPIs) to determine voice call setup, voice call quality, and call issues.

The nGenius® Service Assurance Solution provides end-to-end user plane and control plane traffic visibility and detailed insight into VoIP services, networks and subscribers. The real-time visibility and insight into VoIP traffic, services, applications and subscribers help to ease the challenges of offering converged VoIP services roll-out activities while supporting the increased user demand and network impact from data, voice and video services.

The nGenius® Service Assurance Solution provides a unified view and detailed insight into all core IP services, IP service enablers and networks.

The long-awaited convergence of media and technologies has arrived with triple-play (the bundling of internet, VoIP telecom and IPTV).  Triple-play offers are fast becoming a competitive must have for Mobile providers to reduce churn and tie customers into a whole new portfolio of services. Because of the complexity of this convergence, service providers need to be reactive and agile in how they manage these services. The ability to swiftly adapt and refine existing offers in response to a competitors new offer is vital in an increasingly unpredictable market.

The nGenius® Service Assurance Solution provides a unified view and detailed insight into all core IP services, IP service enablers and networks. nGenius provides proactive monitoring, early warning of core IP services and IP service enabler’s performance degradations and automatically identifies anomalous behavior with actionable alarms. The always-on, real-time visibility of IP applications, services, network and subscribers mitigates the challenge of offering scalable mobile services while supporting the increased user demand and network impact from converged voice, video, and data.

The nGenius® Service Assurance Solution provides a unified view and detailed insight into all core IP services, IP service enablers and networks.

The proliferation of rich media, IP-centric mobile broadband data and VoIP services and smart phones has significantly increased the number of IP sessions within the mobile operator’s core and radio-access network. Tier-1 mobile operator networks are serving several million subscribers and sessions during peak consumption periods are increasingly dependent on core IP services and IP service enablers.

Ensuring the availability of core IP services such as DNS, DHCP and core IP service enablers such as RADIUS, HTTP, SIP, RTP, POP3 and SMTP is critical to all IP and mobile data service delivery. Failure or performance degradations of core IP services and service enablers cause Web access, e-mail, converged VoIP and video application service outages, potentially resulting in millions of dollars in loss.

The nGenius® Service Assurance Solution provides a unified view and detailed insight into all core IP services, IP service enablers and networks. nGenius provides proactive monitoring, early warning of core IP services and IP service enabler’s performance degradations and automatically identifies anomalous behavior with actionable alarms. The always-on, real-time visibility of IP applications, services, network and subscribers mitigates the challenge of offering scalable mobile services while supporting the increased user demand and network impact from IP-based mobile data, voice and video services.

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