As service providers transform their operations to leverage the power of the modern IP network, they are confronted with new challenges in assuring service delivery over an increasingly dynamic operating environment. New multimedia applications, migration from TDM/ATM transport to IP, introduction of Voice over IP (VoIP) mobile cloud services, and the transition to IP Multimedia sub-systems (IMS) require a new and innovative approach to assuring the delivery of next-generation broadband IP services.
Today’s service providers are creating a compelling set of services that provide a high quality user experience, while also reducing operational complexity and costs. Granular visibility into more places, protecting the user experience, and optimizing network and service performance are critical to meet business objectives. Additionally, the complexity of IP transformation activities and emerging new technologies like LTE, TV Everywhere, IPTV and cloud services, drives the need for an automated and unified approach to managing service delivery and the subscriber experience.